6 Marketing Tips for Non-Marketers

In this month’s blog, we’ve revisited a classic, filled with tips for Non-Marketers, written by our content marketing partners, Marketing Fusion.  The full article can be found here.

Have you built your business via recommendations and long-standing reputation?  Then take a moment to congratulate yourself but are you looking to grow your business further?

If you’ve answered yes then keep reading (if you answered no, keep reading as you may learn something 🙂 )

You don’t have to be a Marketing Professional to follow basic best practices.  Put in place the basics consisting of a strategy and plan then you can seek help when you find yourself outside of your comfort zone. 

A basic strategy should cover; 

  • What your business does and a description of what you have to offer
  • Identify 1-3 business objectives / goals
  • How you’re going to reach your goal/s
  • Who you’re targeting – be as specific as possible
  • What channels will you use to communicate to your target audience
  • How much you will charge for your product/service
  • Proof of your capability

If you don’t have a basic strategy/plan in place, then focus on this first.  After all you wouldn’t build a house without a blueprint. 

“If you fail to plan, you are planning to fail!” – Benjamin Franklin

Tip 1 – Website review

Ask yourself;

  • Does the site let people know what my business does?
  • Does it describe my products and services?
  • Does it outline the value my solutions can deliver?
  • Is there a clear call to action – signposting where people can get more information?

Tip 2 – Add a signup form to your website

Capturing contact details gives you an opportunity to use your website as a lead generation tool.

Tip 3 Create inbound links. Where are people coming from?

Do you have inbound links to your website?  Check if you can add your company details to any directories or listings where people may be searching for products/services like yours.

Tip 4 Make yourself easy to do business with

What’s your buying process?  Put yourself in your customer’s shoes and evaluate what information you would want/need prior to getting in touch and then how easy it is to contact your company and submit an enquiry.  How quickly do you respond?

Tip 5 Case Studies and testimonials

Do you have any testimonials or case studies on your website?  Independent reviews of your services and testimonials give your business greater credibility.

Tip 6 Refresh your data and segment your list of customers and prospects 

When was the last time you reviewed your data?  Do you communicate with them regularly?  Do you ask for testimonials or referrals?  Think about the last email marketing message you received, was it relevant?  What feedback would you offer to improve the messaging?  Think about asking your customers for feedback and make marketing messages relevant.

You can read the full article here.